Shopify Customization & Full-Site Redesign for FavoriteBikes
Custom Shopify Development + CRO-Driven Redesign = Faster, Scalable, App-Free Store
How we modernized FavoriteBikes with a conversion-focused UI, optimized theme architecture, and bespoke Shopify features—lifting brand perception and business KPIs.
- Conversion lift
- +18%
- Page speed
- A → A+
- Bounce rate
- -22%
Executive Summary
FavoriteBikes, a fast-growing e-bike brand, partnered with Webrex Studio to redesign their Shopify store into a fully customizable, scalable, and conversion-focused platform. The primary goal was to create a high-performing store that eliminated reliance on heavy third-party apps while providing a seamless mobile-first shopping experience.
Key Outcomes
50% faster site speed post-redesign.
Conversion rate lift from 1.27% → 1.87%.
Fully mobile-optimized, pixel-perfect design.
Metafield-driven dynamic structure for easy content management.
Eliminated dependency on heavy third-party apps, improving performance and scalability.
What held FavoriteBikes back
FavoriteBikes’ existing Shopify store faced multiple limitations that affected performance, flexibility, and conversions.
Heavy App Reliance
Multiple third-party apps slowed down site speed and added unnecessary complexity.
Rigid Design
Limited flexibility to create dynamic, engaging product experiences.
Conversion Bottlenecks
Low conversion rate (1.27%), weak upsell/cross-sell functionality.
Poor Mobile Optimization
Frustrating mobile experience for shoppers.
Lack of Documentation
No centralized record-keeping for updates and app block changes, making redesigns risky and error-prone.
Technical execution + design systems for scale
Webrex Studio implemented a comprehensive technical and design strategy, focusing on custom Shopify development, CRO, and scalability.
-
1
Full Website Redesign
- Rebuilt homepage, collection pages, product pages, and multiple supporting pages.
- Pixel-perfect, responsive design for desktop and mobile.
- Centralized update tracking in a shared sheet to prevent missed changes.
- Optimized layout and performance to remove visual clutter and improve usability.
-
2
Advanced Shopify Liquid & Metafields Expertise
- Designed fully dynamic components powered by metafields.
- Structured data for easy updates by non-technical staff from the product dashboard.
- Enabled flexible, reusable feature blocks across the store.
-
3
Custom Features Without App Dependency
- Hotspot System: Upload images, add multiple interactive hotspots, manage responsiveness — all from Shopify admin.
- Dynamic Carousels: YouTube review and product highlight carousels fully powered by metafields.
- Feature Blocks: Reusable and customizable sections that can be placed anywhere across pages.
- Upsell & Cross-sell Sections: Built-in recommendation logic to boost average order value without apps.
-
4
Conversion Rate Optimization (CRO)
- Introduced conversion-focused micro-elements (reviews, trust badges, product highlights).
- Optimized site flow to remove friction in the buying journey.
- Improved overall engagement and checkout success through better UI/UX.
Before & After — Visual Improvements
A snapshot of how the redesign modernized the experience. Drag to compare or view side-by-side on smaller screens.
Homepage Redesign — Side by Side
Product Page Redesign — Side by Side
Collection Page Redesign — Side by Side
Outcomes That Moved the Needle
The redesign delivered measurable improvements across performance, conversions, and scalability.
50% Faster Site Speed
Optimized Liquid code and removed heavy third-party apps, significantly reducing load times.
Conversion Rate Lift
1.27% → 1.87%
New upsell/cross-sell sections and micro-conversion elements directly contributed to revenue growth.
Mobile Experience Optimized
Achieved pixel-perfect responsiveness across all devices. Increased engagement and reduced bounce rates on mobile traffic.
Seamless Scalability
Metafield-driven structure allows FavoriteBikes staff to manage content and product updates easily, without relying on developers.
What This Project Proves
Principles we used to drive impact—and that you can apply to your store.
Liquid + Metafields Beat Apps
Shopify Liquid + Metafields can replace costly apps while delivering better performance and scalability.
CRO-Driven, Reusable Templates
CRO-focused redesigns with dynamic, reusable page templates can significantly impact conversion rates.
Documentation Prevents Errors
Meticulous documentation ensures error-free redesign execution, even in complex store setups.
Future-Proof with Webrex Studio
Partnering with Webrex Studio allows brands to future-proof their Shopify stores and scale confidently.