Sanjay Makasana
CEO at Webrex Studio
Building data-driven Shopify growth engines, scaling D2C and B2B eCommerce brands from $1M to $100M.
Case Study
18% Conversion Increase & 50% Faster Load Times Through a Shopify Redesign
A comprehensive redesign project that modernized FavoriteBikes with a conversion-focused UI, optimized theme architecture, and bespoke Shopify features—lifting brand perception and business KPIs.
How Webrex Studio transformed FavoriteBikes with custom Shopify development and CRO-driven redesign, creating a faster, scalable, app-free store with +18% conversion lift.
Contributed by
Sanjay Makasana
Sanjay Makasana
Executive Summary
FavoriteBikes, a fast-growing e-bike brand, partnered with Webrex Studio to redesign their Shopify store into a fully customizable, scalable, and conversion-focused platform. The primary goal was to create a high-performing store that eliminated reliance on heavy third-party apps while providing a seamless mobile-first shopping experience.
Key Outcomes
50% faster site speed post-redesign.
Conversion rate lift from 1.27% → 1.87%.
Fully mobile-optimized, pixel-perfect design.
Metafield-driven dynamic structure for easy content management.
Eliminated dependency on heavy third-party apps, improving performance and scalability.
Key Takeaways
What This Project Proves
Principles we used to drive impact—and that you can apply to your store.
Liquid + Metafields Beat Apps
Shopify Liquid + Metafields can replace costly apps while delivering better performance and scalability.
CRO-Driven, Reusable Templates
CRO-focused redesigns with dynamic, reusable page templates can significantly impact conversion rates.
Documentation Prevents Errors
Meticulous documentation ensures error-free redesign execution, even in complex store setups.
Future-Proof with Webrex Studio
Partnering with Webrex Studio allows brands to future-proof their Shopify stores and scale confidently.
The Challenge
What held FavoriteBikes back
FavoriteBikes’ existing Shopify store faced multiple limitations that affected performance, flexibility, and conversions.
Heavy App Reliance
Multiple third-party apps slowed down site speed and added unnecessary complexity.
Rigid Design
Limited flexibility to create dynamic, engaging product experiences.
Conversion Bottlenecks
Low conversion rate (1.27%), weak upsell/cross-sell functionality.
Poor Mobile Optimization
Frustrating mobile experience for shoppers.
Lack of Documentation
No centralized record-keeping for updates and app block changes, making redesigns risky and error-prone.
Our Approach
Technical execution + design systems for scale
Webrex Studio implemented a comprehensive technical and design strategy, focusing on custom Shopify development, CRO, and scalability.
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1
Full Website Redesign
- Rebuilt homepage, collection pages, product pages, and multiple supporting pages.
- Pixel-perfect, responsive design for desktop and mobile.
- Centralized update tracking in a shared sheet to prevent missed changes.
- Optimized layout and performance to remove visual clutter and improve usability.
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2
Advanced Shopify Liquid & Metafields Expertise
- Designed fully dynamic components powered by metafields.
- Structured data for easy updates by non-technical staff from the product dashboard.
- Enabled flexible, reusable feature blocks across the store.
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3
Custom Features Without App Dependency
- Hotspot System: Upload images, add multiple interactive hotspots, manage responsiveness — all from Shopify admin.
- Dynamic Carousels: YouTube review and product highlight carousels fully powered by metafields.
- Feature Blocks: Reusable and customizable sections that can be placed anywhere across pages.
- Upsell & Cross-sell Sections: Built-in recommendation logic to boost average order value without apps.
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4
Conversion Rate Optimization (CRO)
- Introduced conversion-focused micro-elements (reviews, trust badges, product highlights).
- Optimized site flow to remove friction in the buying journey.
- Improved overall engagement and checkout success through better UI/UX.
Implementation
Before & After — Visual Improvements
A snapshot of how the redesign modernized the experience. Drag to compare or view side-by-side on smaller screens.
Homepage Redesign — Side by Side
Before
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After
Product Page Redesign — Side by Side
Before
VS
After
Collection Page Redesign — Side by Side
Before
VS
After
Results
Outcomes That Moved the Needle
The redesign delivered measurable improvements across performance, conversions, and scalability.
50% Faster Site Speed
Optimized Liquid code and removed heavy third-party apps, significantly reducing load times.
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Core Web Vitals improved
Conversion Rate Lift
1.27% → 1.87%
New upsell/cross-sell sections and micro-conversion elements directly contributed to revenue growth.
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Higher AOV from on-page merchandising
Mobile Experience Optimized
Achieved pixel-perfect responsiveness across all devices. Increased engagement and reduced bounce rates on mobile traffic.
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Touch targets and navigation refined
Seamless Scalability
Metafield-driven structure allows FavoriteBikes staff to manage content and product updates easily, without relying on developers.
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Content managed with metafields & sections
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