Case Study

18% Conversion Increase & 50% Faster Load Times Through a Shopify Redesign

A comprehensive redesign project that modernized FavoriteBikes with a conversion-focused UI, optimized theme architecture, and bespoke Shopify features—lifting brand perception and business KPIs.

How Webrex Studio transformed FavoriteBikes with custom Shopify development and CRO-driven redesign, creating a faster, scalable, app-free store with +18% conversion lift.

18% Conversion Increase & 50% Faster Load Times Through a Shopify Redesign

Contributed by

Sanjay Makasana

Executive Summary

FavoriteBikes, a fast-growing e-bike brand, partnered with Webrex Studio to redesign their Shopify store into a fully customizable, scalable, and conversion-focused platform. The primary goal was to create a high-performing store that eliminated reliance on heavy third-party apps while providing a seamless mobile-first shopping experience.

Key Outcomes

50% faster site speed post-redesign.

Conversion rate lift from 1.27% → 1.87%.

Fully mobile-optimized, pixel-perfect design.

Metafield-driven dynamic structure for easy content management.

Eliminated dependency on heavy third-party apps, improving performance and scalability.

Key Takeaways

What This Project Proves

Principles we used to drive impact—and that you can apply to your store.

Liquid + Metafields Beat Apps

Shopify Liquid + Metafields can replace costly apps while delivering better performance and scalability.

CRO-Driven, Reusable Templates

CRO-focused redesigns with dynamic, reusable page templates can significantly impact conversion rates.

Documentation Prevents Errors

Meticulous documentation ensures error-free redesign execution, even in complex store setups.

Future-Proof with Webrex Studio

Partnering with Webrex Studio allows brands to future-proof their Shopify stores and scale confidently.

The Challenge

What held FavoriteBikes back

FavoriteBikes’ existing Shopify store faced multiple limitations that affected performance, flexibility, and conversions.

Heavy App Reliance

Multiple third-party apps slowed down site speed and added unnecessary complexity.

Rigid Design

Limited flexibility to create dynamic, engaging product experiences.

Conversion Bottlenecks

Low conversion rate (1.27%), weak upsell/cross-sell functionality.

Poor Mobile Optimization

Frustrating mobile experience for shoppers.

Lack of Documentation

No centralized record-keeping for updates and app block changes, making redesigns risky and error-prone.

Our Approach

Technical execution + design systems for scale

Webrex Studio implemented a comprehensive technical and design strategy, focusing on custom Shopify development, CRO, and scalability.

1

Full Website Redesign
- Rebuilt homepage, collection pages, product pages, and multiple supporting pages.
- Pixel-perfect, responsive design for desktop and mobile.
- Centralized update tracking in a shared sheet to prevent missed changes.
- Optimized layout and performance to remove visual clutter and improve usability.
2

Advanced Shopify Liquid & Metafields Expertise
- Designed fully dynamic components powered by metafields.
- Structured data for easy updates by non-technical staff from the product dashboard.
- Enabled flexible, reusable feature blocks across the store.
3

Custom Features Without App Dependency
- Hotspot System: Upload images, add multiple interactive hotspots, manage responsiveness — all from Shopify admin.
- Dynamic Carousels: YouTube review and product highlight carousels fully powered by metafields.
- Feature Blocks: Reusable and customizable sections that can be placed anywhere across pages.
- Upsell & Cross-sell Sections: Built-in recommendation logic to boost average order value without apps.
4

Conversion Rate Optimization (CRO)
- Introduced conversion-focused micro-elements (reviews, trust badges, product highlights).
- Optimized site flow to remove friction in the buying journey.
- Improved overall engagement and checkout success through better UI/UX.