SEO & Marketplace Optimization for FavoriteBikes
Strategic SEO + Costco Marketplace Optimization = 4.29× Traffic Growth
How we transformed FavoriteBikes' search visibility with targeted SEO optimization and marketplace alignment, driving significant traffic growth and Costco marketplace success.
- Traffic growth
- 4.29×
- Clicks increase
- +31,830
- Position improvement
- +5.4
Executive Summary
FavoriteBikes, a leading e-bike brand with Costco marketplace presence, partnered with Webrex Studio to optimize their Shopify store's SEO performance and align their marketplace strategy. The primary goal was to improve search visibility for Costco-related keywords and drive more qualified traffic to both their Shopify store and Costco listings.
Key Outcomes
4.29× increase in organic traffic (9,670 → 41,500 clicks).
3.77× growth in search impressions (589k → 2.22M).
5.4 position improvement in average search ranking.
Enhanced CTR from 1.6% to 1.9% through optimized metadata.
Strategic alignment between Shopify SEO and Costco marketplace optimization for maximum visibility.
The Challenges
Key obstacles that limited search visibility, marketplace performance, and sell‑through confidence.
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Low SEO Visibility
Despite offering a high-quality product, FavoriteBikes’ Shopify store had poor rankings for relevant Costco‑related search terms, limiting traffic and sales.
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Lost Click Potential
With 1.99M impressions, only a 2% CTR, and an average position of 14.5, the store missed valuable opportunities to convert searchers into customers.
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Marketplace Risk
Costco listings weren’t optimized for the right keywords, reducing visibility and engagement. This disconnect prevented both the Shopify store and Costco listings from performing in sync.
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Inventory Risk
Unsold inventory risked being returned by Costco at the end of the partnership, threatening both revenue and brand reputation.
How We Drove Results
A two‑pronged strategy aligning Shopify SEO with Costco marketplace optimization for maximum visibility and conversions.
1. Shopify SEO Optimization
Keyword Research
We targeted high‑conversion keywords like “Costco e‑bike”, “Buy e‑bike Costco”, and “FavoriteBikes Costco” to capture users searching for Costco‑related products.
On‑Page SEO
We optimized product titles, meta descriptions, and landing pages to align with Costco‑related queries, improving visibility for high‑intent searches.
Content Strategy
We produced SEO‑driven content targeting Costco searches, guiding users to Costco sales pages to streamline the journey and boost conversions.
Metadata & Schema
Enhanced metadata and structured schema markup improved CTR and overall organic visibility.
2. Marketplace Listing Optimization (Costco Collection Page)
Collection Page Audit
We performed a thorough audit of the Costco collection page to uncover keyword alignment opportunities.
Keyword‑Aligned Recommendations
We recommended listing changes to align with target keywords, improving relevance and marketplace performance.
SEO Feedback Loop
Optimizing Shopify and Costco in tandem created a loop where gains on one platform reinforced the other.
What We Achieved
Measurable growth in search visibility, traffic quality, and sales outcomes—culminating in complete inventory sell‑through before the Costco contract period ended.
SEO Growth Impact (6-Month Performance vs Previous 6 Months)
Over the last six months, our SEO efforts have delivered substantial improvements across all key metrics.
Total Clicks
9.67K → 41.5K (+329%)
Four times more users from search.
Total Impressions
589K → 2.22M (+277%)
Larger audience and coverage.
Click-Through Rate (CTR)
1.6% → 1.9% (+0.3 pp)
More users click through at scale.
Average Position
20.2 → 14.8 (improved by 5.4)
More page‑one placements.
Keyword Performance Insights (6-Month Comparison)
Our SEO growth is driven by high‑value keyword improvements across core and long‑tail queries.
Major Keyword Wins
- “vélo électrique costco”: 66 → 381 clicks (+315), pos 5.5 → 4.8
- “costco electric bike”: 87 → 293 clicks (+206), pos 7.7
More Big Movers
- “liquidation vélo électrique costco”: 23 → 256 (+233), pos 3.9
- “costco ebike clearance sale”: 127 → 245 (+118), pos 5.8
Broader & Long‑Tail
Variants like “costco ebikes”, “costco o bike”, and “electric bike costco” each gained 80–128 extra clicks. New long‑tail like “costco electric bike $399” emerged with 56 clicks at pos 5.9.
Position Shifts
“electric bike canada costco” improved 12.4 → 5.2. “vélo électrique costco canada” 5.9 → 3.5. Some fluctuation (e.g., “costco ebikes review”), but clicks still increased.
Key Takeaways
The SEO strategy we implemented directly led to higher visibility in Google search results and a substantial sales boost. FavoriteBikes cleared its entire inventory before the Costco contract expired, eliminating the risk of costly returns.
Marketplace SEO = Growth Lever
Ranking for marketplace-related keywords on Shopify is a growth lever that often goes untapped but can drive substantial traffic and sales.
Shopify-First Strategy Compounds
A Shopify-first SEO strategy amplifies marketplace sales, creating a synergistic effect between both platforms.
Traffic → Tangible Sales Results
Webrex Studio’s SEO-driven approach delivers both traffic and tangible sales results for brands in competitive industries.