- Client: Monster Piercing — Shopify, piercing jewellery (United Kingdom)
- Service: Multi-channel sale campaign (Email · Meta Ads · Website · Social)
- Campaign: Mar 25 – Apr 8, 2026 · Planning started 15 days before launch
Monster Piercing had the audience, the brand, and the email list. What they needed was a campaign that used all three at once — email, Meta ads, website, and social, all telling the same story at the same time.
Contributed by Akshata Wakhle, Webrex Studio
Results at a Glance
| Metric | Result | Change |
|---|---|---|
| Total Revenue | £23,800.03 | ↑ 28% vs prior period |
| Total Orders | 1,113 | ↑ 46% from 763 prior |
| Sessions | 30,396 | 14-day campaign |
| Sitewide Discount | 25% | All products |
| Email Open Rate | 35% avg | 5 sends · 3 segments |
| Email Revenue | £1,200 | Attributed to email |
Sales Performance
£23,800.03 total sales across the campaign period (Mar 25 – Apr 8, 2026) — a 28% increase over the prior period (Mar 10–23, 2026).
The campaign period consistently outperformed the prior period across all 14 days, with daily revenue peaking near £2,100 on March 29 and March 31.
Before vs After
| Before (Mar 10–23) | After (Mar 25–Apr 8) | Change | |
|---|---|---|---|
| Total Revenue | ~£18,600 | £23,800 | +28% |
| Total Orders | 763 | 1,113 | +46% |
| Email Open Rate | ~20% (typical) | 35% | Campaign high |
Source: Shopify Analytics · Klaviyo · Meta Ads Manager
The Brief: One Window, Every Channel
Spring is a natural buying moment for piercing jewellery. Customers refresh their look, spend more freely, and experiment with new styles. Monster Piercing had never run a fully coordinated multi-channel campaign to capture it.
The goal: a 14-day sitewide sale with 25% off, where every touchpoint — email, paid social, organic social, and the website — told the same story at the same time. Planning started 15 days before launch.
Pre-Campaign Research
15 days of decisions before a single creative was made.
Past sales data. We pulled historical performance to understand baseline order volume and which product categories drove the most revenue. This set a realistic target for the campaign.
Competitor research. The market was running shallow discounts with generic copy. We decided 25% sitewide was the right depth to drive real urgency without damaging the brand.
Email structure planning. 5 sends across 14 days is a deliberate cadence — enough to reach people at different stages of consideration without exhausting the list. We mapped 3 segments, send timing, and the narrative arc before any copy was written.
Budget and channel allocation. Meta was set at a lean £312 — used to retarget warm audiences and extend reach. Email and organic carried the volume. Paid was the amplifier, not the engine.
What We Built
Website: Every Page Told the Sale Story
The site had to communicate the campaign the moment anyone landed. We made 6 changes before launch:
- Announcement bar with 25% off across every page for the full 14 days
- New homepage primary banner built specifically for the campaign
- Scrollable secondary banner + additional homepage promotional block
- Dedicated Spring Sale collection as a landing point for email and ad traffic
- 25% discount tag on every product card sitewide — browsing became buying faster
Email: 5 Sends, 3 Segments, One Narrative Arc
We sent 5 emails across 3 audience segments — active subscribers, lapsed buyers, and VIP customers. Each segment received messaging calibrated to their relationship with the brand.
Sends were timed to launch, mid-campaign, and closing phases — an announcement, a product-led reminder, and a deadline send that used copy rather than countdown timers to create urgency.
- Average open rate: 35% across all 5 sends
- Email-attributed revenue: £1,200
Meta Ads: Retargeting and Prospecting on a Lean Budget
We ran both retargeting and prospecting on Meta with a £312 total spend. The creative package included 5–6 assets — static creatives and reels across Instagram and Facebook.
| Metric | Result |
|---|---|
| Ad Spend | £312 |
| CTR | 2.15% |
| Orders | 14 |
| Revenue | £402 |
| ROAS | 1.29x |
Meta was the reach layer, not the revenue engine. At £312 in spend, it kept the brand in front of warm audiences while email and organic drove volume.
Social (Organic): Reels and Creatives on Instagram and Facebook
Alongside paid, we produced 5–6 organic assets — reels and static creatives — published throughout the campaign on Instagram and Facebook. The content reinforced the sale for followers not on the email list and gave the paid creative a warm organic context.
Channel Summary
The Full Picture
15 days of planning. 14 days of execution. 6 website changes. 5 emails across 3 segments. A lean Meta budget used with precision. Organic social running in parallel.
Every channel communicated the same offer at the same time. That coordination is what separates a sale from a campaign.
£23,800 in revenue. 1,113 orders. 30,396 sessions. 46% order growth. 28% revenue lift over the prior period.
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