UI/UX Design

Shopify Website Design Services Judged on Conversion, Not Compliments

Every layout, image, and banner is measured against add-to-cart rate before it ships. We design inside your theme's constraints, then upload it live. No Figma files sitting in a folder.

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Shopify website design that is measured against add-to-cart rate, not just visual appeal

Trusted by Shopify brands

Not a portfolio piece

What is Shopify design, and how is it different?

Shopify store design is deciding what a buyer sees, in what order, and how quickly they can act on it. Not how the store looks in a portfolio. What it does to the numbers.

The difference from a general UI/UX design agency is the constraint. A Shopify designer is working inside a theme that renders through Liquid, on a page speed budget where one uncompressed hero image costs you the sale before anyone sees the layout, in a checkout you mostly cannot touch. Most design agencies deliver a beautiful Figma file that a developer then has to argue with. We design knowing what the theme will actually allow, which is why the work ships instead of getting value-engineered down to nothing.

Shopify design decisions made inside real theme and Liquid constraints, not a Figma file handed to a developer

The four pillars

Every engagement covers four pillars

01/04

Visual hierarchy

Primary action has to win attention within 3 seconds on a 375px screen. F-pattern and Z-pattern checked. If the eye lands elsewhere, the layout gets rebuilt.

What changes Buyers see the thing you want them to do first, on the device most of them are using.

02/04

Product imagery

Consistent backgrounds across every SKU, size reference overlays, lifestyle composites for hero positions, correct ratios per placement.

What changes Images stop failing at the information layer. People know what they are buying.

03/04

Platform fit

Theme limits, Liquid quirks, WebP export, image dimensions, Polaris compliance for app screens, all decided before design starts.

What changes The design ships as drawn, rather than being cut down by your developer.

04/04

Live implementation

Uploaded into Shopify ourselves. Images to CDN with alt text, email templates built in Klaviyo, app UI handed over with developer specs.

What changes Designs go live, not into a folder.

Two rounds of revision per deliverable, scoped at kick-off.

Common mistake

Most stores treat product images as photography. Buyers treat them as information.

Session recordings on a UK jewellery retailer showed people zooming into product images repeatedly. They were not admiring the shot. They were trying to read the label, because nothing on the page told them the size.

Most stores shoot every product on whatever background, assume the customer knows the scale, and show one angle per product, then judge the result on how it looks. What actually lifts add-to-cart is the opposite: one consistent background across every SKU, a size reference on the image itself, and detail shots that answer the question people are asking — judged on whether add-to-cart moved, not on how the shot looks.

Restructuring the images on that store lifted add-to-cart 50%, dropped bounce 22%, and took 0.4 seconds off load time, because the new exports were lighter than the originals. Nothing about the page layout changed.

Product images shot as photography versus product images built to answer buyer questions

Our own tooling

We design our own Shopify apps, which is why we can design yours

Webrex operates nine apps on the Shopify App Store used by over 300,000 merchants. Every one of them needed dashboards, onboarding flows, empty states, and App Store screenshots, built to Shopify's Polaris system. That work is the reason app UI is a service here at all, and it is the part almost no design agency can do.

Polaris fluency Merchants pattern-match Shopify Admin daily. Non-standard patterns feel broken and drive churn.

Onboarding that we have measured We have watched our own activation rates move when a flow changed.

App Store listing specs Screenshots built to Shopify's requirements, designed for install rate rather than looks.

Icon systems One library applied globally. Mixed icon sets are the fastest way to look unfinished.

Proof from our own app: a UI redesign on one of our SEO apps took day-7 retention up 27%, feature discovery from 34% to 61%, and install conversion up 18%.

View our apps

Our process

The Webrex Growth Framework

1

Phase 01

Discover

Heatmaps, session recordings, and your existing brand assets. We work out which visual touchpoints are actually costing you money. You get a design brief and scope.

2

Phase 02

Prioritise

An asset priority matrix ordered by revenue impact, plus a platform constraint map so nothing gets designed that your theme cannot render.

3

Phase 03

Design

Figma delivered in tranches by category, two revision rounds each, reviewed through Figma comments rather than email chains.

4

Phase 04

Ship

Uploaded into Shopify by us. Images to CDN with alt text, email banners built in Klaviyo, app UI handed over with annotated developer specs.

Typical timeline: 5 weeks end to end. Scope-specific work such as product pages only: 1 to 2 weeks.

Proof, not promises

Real stores, real numbers

graphic design

Shopify Store Design: How We Rebuilt Monster Piercing Across Every Channel

Monster Piercing · Jewellery & Accessories

Khushali Mesvaniya

shopify plus

Ecommerce CRO: 4 UX Fixes That Lifted AOV 38% in 30 Days

Eeveve · Kids & Baby

Akshata Wakhle

ecommerce product design

Ecommerce Product Photography: How We Lifted Conversions 50% With Optimized Images

The Sweet Tooth · Specialty Foods & Beverages

Digvijay Deshbandhu

Same standard applies to our own product: a UI redesign on one of our SEO apps took day-7 retention up 27%, feature discovery from 34% to 61%, and install conversion up 18%.

View all design case studies

Fit check

Is this a fit?

Good fit if you

Run a Shopify store where the traffic is fine, and the conversion is not
Have product images that were shot for a catalogue rather than for a phone screen
Are a Shopify app partner who needs Polaris-compliant screens and App Store assets
Want the design implemented, not handed over as a file

Not a fit if you

Want a brand identity built from scratch. We refresh and apply brand systems; we do not create them
Need A/B testing to prove each change. That is Conversion Rate Optimization, and it pairs well with this
Want theme code rebuilt rather than redesigned. That is Theme Customization
Are chasing an award-winning site. We optimise for the number, and those are not always the same thing

If you are in the second list, say so on the call. We will point you at the right page, even if it is not this one.

Straight answers

Common questions

01How much does it cost to design an ecommerce website?

Scoped per project, because the honest answer depends on four things: how many unique page types you need, whether your product imagery works or needs restructuring, whether you want design only or design and implementation, and whether your theme can render what you want without custom development underneath it. Book the free audit, and you get a scoped number, not a range.

02How to design a good ecommerce website?

Start from what the buyer needs to know, not from a moodboard. On a product page, answer what is it, how big is it, what does it cost delivered, and can I trust you, above the fold. Then check it on a 375px screen, because that is where most of your traffic is. The rest is discipline: one consistent image treatment, the primary action winning attention within three seconds, and every image exported light enough that the page still loads fast.

03Do you implement in Shopify or just deliver Figma files?

We implement. Designs go live in your Shopify admin, product images upload to the CDN with alt text, and email banners get built in Klaviyo or Shopify Email. App UI is handed over with full developer specs because that is the one case where someone else writes the code.

04How long does a Shopify redesign take?

Full redesign: 3 to 5 weeks end to end. Large or custom builds: 6 to 8 weeks. Scope-specific work such as product pages or homepage only: 1 to 2 weeks.

05Will new designs slow my store down?

No, and we test for it. Images export as WebP at correct dimensions, hero images are preloaded, and nothing above the fold is lazy-loaded. Page speed is measured after implementation, not assumed.

06Can I commission just one thing?

Yes. Product images only, app UI only, banners only. Scope-specific engagements are normal here.

07Do you design Shopify app UI for developers?

Yes, and it is a specialism. Dashboards, onboarding, settings, empty states, App Store screenshots, and icon systems, all built to Polaris. We run nine of our own apps, so this is not theoretical.

08What is your revision policy?

Two rounds per deliverable, scoped at kick-off. Additional rounds are available hourly. No surprises.

09How is this different from a graphic design agency?

A graphic design agency optimises for how it looks. We optimise for what it does, inside Shopify's constraints. Most design agencies have never had to think about how an image export affects page speed, or why a non-standard admin pattern makes merchants churn.

Still have questions? Book a free design audit