01/04
Data migration
Products, variants, collections, customers, order history, and content moved and verified against the source.
What changes
Nothing is lost, and you can prove it against the old store.
Shopify Migration
Migrate to Shopify Without Losing a Single Sale
The risk in a migration is not moving the data. It is the rankings and the redirects. We map every URL before launch and watch Search Console for 30 days after, so the traffic you spent years earning arrives at the new store.
Where it actually breaks
What is a Shopify migration, and where does it go wrong?
A Shopify migration is moving your store from another platform, WooCommerce, Magento, Wix, BigCommerce, Squarespace, onto Shopify with the data intact. Products, customers, orders, content.
Moving the data is the easy part, and it is not where migrations fail. Migrations fail at the URLs. Your old platform used one address structure, and Shopify uses another, so every page you ranked for changes its address on launch day. Without a complete redirect map, Google arrives at the old links, finds nothing, and the rankings you spent years earning disappear inside a fortnight. That is the actual risk in a migration, and it is the part most cheap migration apps ignore entirely.
So we build the redirect map before anything moves, not after. Every product, collection, blog post, and category page on the old site gets mapped to its Shopify equivalent, and the migration is not called done until Search Console confirms the old traffic followed.
The four pillars
Every migration covers four pillars
Skip the fourth, and you have a data transfer, not a migration.
02/04
URL and redirect mapping
Every old URL mapped to a 301 redirect before launch. Products, collections, blogs, tags.
What changes
Rankings and links survive the move instead of dying on launch day.
03/04
SEO preservation
Metadata, structured data, image alt text, hreflang and sitemap carried across and validated.
What changes
You keep the search visibility you paid for, rather than starting from zero.
04/04
Post-launch monitoring
30 days of Search Console tracking for crawl errors, indexing drops, and redirect failures.
What changes
Problems get caught in week one, while they are still fixable.
The fourth pillar is what separates a migration that holds from one that quietly bleeds traffic for three months before anyone notices.
Common mistake
Most migrations move the products and forget the URLs. The products were never the risk.
Every migration tool will move your catalogue. That part is close to automatic. What they do not do is map your old address structure to the new one, which is the single thing that decides whether you keep your rankings or start over.
What actually protects your traffic: mapping every old URL to a redirect before launch instead of just moving products and calling it done, building the redirect map before go-live rather than fixing it after traffic drops, carrying meta, schema and sitemaps across by hand instead of trusting the app to handle SEO, and watching Search Console for 30 days after, not just checking the store looks right.
A migration done without redirect mapping can lose a large share of organic traffic in the first month, and by the time it shows up in your revenue, the damage is done. We have completed migrations with zero net organic traffic loss, because the redirect map is built before the store goes live, not after the traffic disappears.
Our own tooling
We run our own Shopify apps, so we know what breaks a store after launch
Webrex operates nine apps on the Shopify App Store used by over 300,000 merchants. That matters for a migration because the failure points are things we deal with every day.
SEO Schema & JSON‑LD
JSON-LD structured data for product, review, and FAQ rich snippets, built by the same team migrating your store. Preserving search visibility is the plan from day one, not an afterthought bolted on after launch.
View on Shopify App Store- URL structure, understood We know how Shopify structures URLs and where redirect logic actually lives.
- The right app stack We know which apps a migrated store will need, and which will slow it down.
- SEO is our core competence We build SEO and schema apps, so preserving search visibility is not an afterthought.
- Tooling included Anything our apps handle, you get, so the migrated store launches with SEO tooling already in place.
Most Shopify migration agencies move stores and hope the SEO holds. We build the tools that protect it, which is the difference real Shopify migration experts make.
View our apps
Our process
The Webrex Growth Framework
1
Phase 01
Audit
Full crawl of the old store: every URL, every ranking page, current traffic, and structure. You get a migration plan and a redirect map before anything moves.
2
Phase 02
Build
Data migrated to a staging store and verified against the source. Redirects, metadata, structured data, and sitemaps prepared. Nothing touches your live site yet.
3
Phase 03
Launch
Go-live during a planned window, redirects switched on at cutover, indexing validated immediately. You see it working before it is public.
4
Phase 04
Monitor
30 days of Search Console tracking. Crawl errors, redirect failures, and indexing drops caught and fixed while they are still small.
Standard migration runs 4 to 6 weeks depending on catalogue size and source platform.
Proof, not promises
Real stores, real numbers
email marketing
Klaviyo to Shopify Email: How We Lifted Sales 335% and Cut the Bill by $6,600.
Monster Piercing
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Jewellery & Accessories
ecommerce seo
Shopify SEO Case Study: 8K to 28K Organic Clicks in 90 Days
Monster Piercing
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Jewellery & Accessories
email marketing
Ecommerce Email Marketing: 8 Fixes That Took Revenue From $47K to $101K
Mountainside Medical
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Health & Medical
Fit check
Is this a fit?
Not every Shopify migration agency suits every store. Here is how to tell quickly.
Good fit if you
- Are on WooCommerce, Magento, BigCommerce, Wix, or Squarespace and moving to Shopify
- Have organic traffic and rankings worth protecting, which is the whole reason to do this carefully
- Are on Shopify already and moving to Shopify Plus, or consolidating stores
- Want the migration done once, correctly, rather than cheaply and then repaired
Not a fit if you
- Have a brand new store with no traffic or rankings. A migration app will do; you do not need us
- Want the cheapest possible move and will accept the traffic risk. That is a real choice, just not ours
- Are moving off Shopify rather than onto it. We migrate onto Shopify, not away from it
- Have no content or SEO to preserve, where the redirect work that justifies our involvement does not apply
If you are in the second list, say so on the call. We will tell you what we would do instead, even a migration app if that is genuinely the right answer.
Straight answers
Common questions
01How do I migrate from WooCommerce to Shopify?
If you are searching how to migrate WordPress to Shopify, this is almost certainly your answer, since WooCommerce is the commerce layer that runs on top of WordPress rather than a separate platform. Export your products, customers, and orders from WooCommerce, import them to Shopify, then, and this is the step people skip, map every WordPress and WooCommerce URL to its Shopify equivalent with a 301 redirect. WordPress and Shopify structure addresses completely differently, so without the redirect map your rankings drop on launch day. The data move takes an afternoon. Protecting the SEO is the actual work.
02How do I migrate from Magento to Shopify?
Same principle, more complexity. Magento stores tend to be larger with deeper catalogues and custom attributes, so the data mapping takes longer and the redirect map is bigger. The risk is identical, though: Magento's URL structure is nothing like Shopify's, and a migration that does not map every old address will lose rankings. Budget more time than a WooCommerce move, and never let anyone skip the redirect step to hit a deadline.
03Is it cheaper to stay on WordPress or Magento, or move to Shopify?
Not usually, once you count everything. Hosting, security, a stack of paid plugins, and a developer on call add up to a quiet monthly bill that grows as your store does, and on Magento the maintenance cost is often the bigger surprise. Shopify bundles most of that into one predictable monthly fee instead. We break the real cost comparison down properly in our full guide to migrating from WordPress or Magento to Shopify.
04Will I lose my Google rankings when I migrate?
Not if it is done properly, and this is the question that should decide who you hire. Rankings are lost when old URLs return nothing after launch. Map every old URL to a 301 redirect before go-live, carry your metadata and structured data across, and monitor Search Console afterwards, and rankings transfer. We have completed migrations with zero net organic traffic loss. Migrations that lose traffic almost always skipped the redirect map.
05How long does a Shopify migration take?
4 to 6 weeks for most stores. A small WooCommerce or Wix catalogue is at the faster end. A large Magento store with thousands of products and custom data is at the slower end. The timeline is driven by catalogue size and how clean the source data is, not by Shopify.
06Can you migrate from Wix, Squarespace or BigCommerce too?
Yes. WooCommerce and Magento are the most common, but Wix, Squarespace, BigCommerce, and Volusion all migrate to Shopify on the same redirect-first process. The source platform changes the data mapping. The SEO protection is the same every time.
07What is the most important part of a migration?
The redirect map, and it is not optional. Data moves reliably. Rankings only survive if every old URL points somewhere sensible on the new store. If an agency talks mostly about moving products and barely mentions redirects, that is the sign to keep looking.
08Do you handle Shopify Plus migration?
Yes, including Shopify to Shopify Plus upgrades and consolidating several stores into one Plus setup. Plus migrations add checkout and B2B considerations, which we handle as part of the scope.