Monster Piercing's UK piercing jewellery store had healthy products, a strong audience, and a quietly broken SEO foundation. We cleaned 7M+ junk URLs out of Google's crawl budget, replaced conflicting schema with a single Webrex-managed source, rebuilt collection content around the questions UK buyers actually search, and ran a parallel backlink programme. Result: +50% clicks, +43% impressions, average position from 6.6 to 5.2 in 90 days, all verified in Google Search Console.