SEO Schema & JSON‑LD
Rich snippets & structured data
AI SEO Optimizer
AI meta tags, blogs & schema
SEO Audit Optimizer
Fix technical SEO issues fast
SEO Speed Optimizer
One-click image & page speed
Currency Converter
Geo-redirect & local currency
Multi Announcement Bar
Promos, countdowns & banners
Frequently Bought Together
Frequently bought together & AOV
Pricing By Country
Country-specific price control
Google Shopping Feed
Sync products to Google Ads
Your store creates thousands of pages nobody should land on. Google spends its time there instead of on your products. We stop that, then index the filter pages that actually bring buyers.
Technical SEO is the work of making sure Google can find, read, and rank the pages that make you money. Not the words on them. The plumbing underneath.
Ecommerce technical SEO is a narrower job than the general version. A blog has a few hundred pages and no filters. Your store has thousands of products, each sitting in several collections, each with filters on top. The scale is what breaks things.
On a Shopify store, plumbing has one dominant problem. Every filter your customers click creates a new web address, and Google tries to read all of them. Five filter options can generate 50,000 addresses. Google only checks so many pages per visit, so it burns that budget on combinations nobody searches for, and your actual products get checked once a month instead of once a day. Fixing that is 70 to 80% of the technical SEO impact on a typical store. Everything else is tidying.
Our technical SEO audit services start here, and each pillar has a named outcome you can check against.
Find which filter pages people actually search for, index those, block the rest. Our 3-rule framework, built in Liquid.
Fix duplicate product addresses, variant URLs, redirect chains, sitemap bloat, canonical tags.
Image compression, lazy loading, app audit, theme cleanup for LCP and CLS.
Product, Breadcrumb, Review and FAQ markup in clean code, app conflicts removed.
Every engagement includes monthly crawls, weekly Search Console reporting and a strategy call.
The traffic is on the filter pages.
A collection page for shoes might get 200 searches a month. The filter page for leather shoes gets 1,200. The one for trainers gets 2,400. One collection quietly generates 20 to 30 of these, and most stores have never looked at a single one.
Across 100+ ecommerce technical SEO audits, the pattern barely changes: around 52 filter pages per store are worth indexing, and they end up driving roughly 74% of the traffic gain. The other 49,000 combinations are eating the crawl budget that should be going to your products.
Most agencies rent their tooling. We build ours. Over 300,000 Shopify merchants run our apps, and they ship with every engagement at no extra cost.
Finds the technical issues Google is tripping on and fixes them — crawl errors, broken canonicals, missing tags. A running list of what is broken, with the fix applied, not just flagged.
Gets prices, stock, and star ratings showing directly in the search result, not just on the page. Your listings stand out in the results before a shopper even clicks.
Compresses images and lifts page speed in one pass, no theme rebuild required. Faster load times on the pages that were quietly losing you rankings and buyers.
Writes meta titles, descriptions, and schema across the catalogue — at Shopify scale, not one product at a time. Every product and collection gets search-ready metadata without a manual pass.
Alongside them, we run Screaming Frog, Search Console, Ahrefs, and our own scripts. The apps handle the repeatable work. The filter framework is hand-built in your theme, because no app can make that judgement for you.
View all appsFull crawl, Search Console deep dive on filter URLs, keyword research on your filter values, competitor comparison. You get an opportunity report and the technical findings.
Map which filter pages have real search demand. Apply the 3-rule framework. Fix the critical blockers first: wrongly blocked pages, server errors, missing canonicals.
We write it into your theme ourselves. Liquid snippets, structured data, image optimisation, app conflicts resolved. On non-Shopify platforms, your developer gets the code and a test checklist.
Monthly crawls, weekly Search Console reports, Core Web Vitals tracking, filter performance reviewed and expanded.
| Rule | The page | What we do |
|---|---|---|
| 1 | One filter, 5 or more products | Index it, give it its own heading |
| 2 | One filter, under 5 products | Block it, point it back to the collection |
| 3 | Two or more filters combined | Always block it, point it back to the collection |
It runs server-side in Liquid. No JavaScript, no app, no guesswork.
If you are in the second list, say so on the call. We will tell you what we would do instead, even if it is not us.
