The Schema Setup that Got PureSilver.io into Google Rich Results

PureSilver.io, an Indian silver brand from Bengaluru with a legacy since 1970, turned plain product listings into rich, detailed Google results across its full catalog, using Webrex.

At a glance #

• Company: PureSilver.io (Navrang Silver Works)
• Location: Bengaluru, India
• App used: about 3 months

Key results:

• 452 valid product rich results, with no critical errors
• 31 valid review rich results, with star ratings now showing
• Average click-through rate improved 25% in just a small period
• Rich listings live across most of the catalog

Background #

PureSilver.io is an Indian silver brand, the online store of Navrang Silver Works, a family business in Bengaluru that has been making pure silver articles since 1970. They sell 925 and 999 BIS hallmarked silver, including pooja and ritual items, dining sets, baby gifts, and custom heirloom pieces, and ship across India and worldwide.

The whole business is built on one promise: certified purity you never have to question. Their product pages carry a lot of useful detail, such as weight, purity, hallmark, and per gram pricing.

The challenge #

The problem was not the products. It was how they looked in Google.

Most listings showed up as plain blue links. None of the detail a silver buyer looks for, like price, availability, or delivery, was visible in the search result. For a brand that sells trust and certified quality, the listings were selling the products short.

They wanted their search results to match the quality of the actual pieces, and they needed it to work across the whole catalog, not just a few products.

The solution #

PureSilver.io added Webrex and switched on structured data. Structured data is the code that tells Google exactly what is on a page, so the search result can show extra detail like price and availability.

The owner set it up through a short onboarding, and the app applied the markup automatically. Because it was rolled out catalog wide, the team did not have to edit products one by one. Several types of schema were turned on:

• Product and Product Merchant for price, availability, image, and product details
• Review for star ratings
• Breadcrumb, Organization, Local Business, Article, and FAQ

What changed in search #

The difference showed up directly in Google. Most of PureSilver.io's products now appear as rich results. The listing shows the product image, the price, in-stock status, free delivery, and lifetime returns, all before the shopper clicks.

These are only two examples. The same style of rich listing now shows across the wider catalog.

Their Search Console data backs this up:

• 452 product listings and 31 review listings are valid, with no critical errors
• Star ratings started appearing on product pages
• The average click-through rate improved from 1.6 percent in the previous three months to 2 percent in the last three months, so a larger share of the people who saw the listings actually clicked

Clean structured data across thousands of pages also meant the listings stayed steady as the catalog kept changing.

In their words #

After using Webrex across their store for a couple of months and seeing the results in Google, the team at PureSilver.io shared their experience in a review on the Shopify App Store.

The takeaway #

For a large store, the win was clear and practical. The products now look richer and more trustworthy in search, the details buyers want are visible up front, and more of the people who see the listings choose to click. It reached the full catalog, and it keeps working as they add new pieces.