Brand and Local Schema

When a shopper searches your brand name or finds you in local results, Google needs to know who you are — not just what you sell. Without the right brand signals in your structured data, Google cannot confidently represent your business in search. Webrex covers this with three foundational schema types working together: Organization, Local Business, and Website.

How It Works #

• Organization Schema — Tells Google your brand name, logo, and social media profiles. This establishes your brand identity across search and is the foundation for how Google represents your business in knowledge panels and branded search results.
• Local Business Schema — Adds your physical store address, opening hours, phone number, and contact details to your structured data. Essential for any store with a physical location that wants to appear in local search results and Google Maps.
• Website Schema — Registers your store as a whole with Google, enabling sitelinks and the search box feature that appears directly under your brand listing in Google Search.
• About & Contact Page Schema — Labels your About and Contact pages so Google and AI tools know exactly who is behind the store. This helps build trust signals that AI search engines use when deciding whether to cite your brand in answers.