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Azarudeen Kamardueen of Monster Piercing on working with Webrex

Azarudeen Kamardueen is purchase manager at Monster Piercing, a UK body jewellery brand on Shopify. In this review he explains why the team wanted organic growth instead of more ad spend, what Webrex changed, and where the work went beyond what they expected.

★★★★★ Azarudeen Kamardueen, Purchase Manager Monster Piercing Running time 4 min 6 sec
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What Azarudeen covers in this review

  • Why more ad spend was not the long-term goal
  • Moving growth from paid ads to organic search
  • Design ideas brought in from outside the business
  • Email marketing and segmentation
  • Working with a dedicated project manager
“They really made a big difference for our online store. I would definitely recommend Webrex to any Shopify merchant.”

Full transcript

Hello, my name is Azar, and I'm working as the purchase manager here at Monster Piercing.

So before working with Webrex, we were naturally in a decent position, the design element, and in terms of organic growth of our site, but we were still lacking the depth of taking it to the next level. And that's how Webrex came in and helped us.

We needed that further technical insight on how to bring our website to grow more organically rather than relying on ads, as we knew from before that yes, we can pump in more money and just get the sales through ads, but that's not the long term goal. The long term goal should always be organic. And that's where Webrex came in and helped us.

Initially, we saw Webrex's portfolio and professionalism, and having worked with a few companies previously, we felt this Webrex team would align more with our targets and goals, especially in order for us to take our business to the next level. From the outside, they seemed very organized and professional.

My experience working with the Webrex team was that they're very professional and proactive. A lot of things are done in a speed that is much faster than we expected. They've brought a lot of our thoughts to life as well as bringing a lot of their inputs and their ideas, ideas they've done from experience, and it has boosted up our website in overall areas that I would not have thought of.

I think their teamwork and organization skills are also very appreciable, and constant support. In particular, I want to give a shout out to their project manager. He's a great experience to work with. He knew a lot of things that we would never think of, and he would give a lot of his suggestions as well. He was able to bring all his team's ideas and work together to make the website fruitful, and bring it to what it is today. So thank you to DB and his team.

Since working with Webrex, I've seen them help us unlock areas that we didn't have much knowledge in, for example emails, marketing segmentation. They also helped us focus less on things that don't need as much attention and diverting that effort more to areas where there's scope to generate more growth.

The design ideas that they have brought to the table have also been very eye opening for us. Receiving input and thoughts from a team outside our business like Webrex is always a plus point, to think outside the box, because they're able to bring in stuff that we would not think of.

I would definitely recommend Webrex Studio to other Shopify brands, 100%. But then I would want to gatekeep them, you know, keep them for ourselves, because they've done a lot for our website, and both of us know how much hard work has gone into making the website what it is today. So I would definitely recommend them to other Shopify brands. Just keep DB's team with us.

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